Also on the technology side of things. I send out electronic Newsletters and get a lot of good feedback from my patients. They can forward the emails to whoever they like. It can include images, animations, stories etc and is completely trackable. You can see how many people open your newsletter, how many send it on to friends, how many follow the links you set in it and more.
I have looked at many and tested many of these systems and the one i like the best is listed on http://www.dentalhost.ca there are demo’s there for those interested and even a free trial. I beleive it to be better than a cd and a lot cheaper to produce.
Hope this is of some help. I would be happy to answer any questions about eNewsletters. Just let me know.
Bruce Baird of Granbury Texas can and does produce cd’s and electronic mailers. He is a Periolase user and is presently recording many well known lecturers. He showed me a small mailer cd he made for his practice. He can be reached at Granbury Dental Center in Granbury Texas.