How about if you offered a “free CD on laser dentistry” on your direct mail piece? You can give them the option of calling (perhaps with a 24 hour dedicated voice mail line) or e-mailing for it “with no obligation”. Then you would have a targeted audience with addresses for future marketing.
Jay Nelson
Lutz, FL
(Edited by jaynelson at 7:37 pm on Nov. 21, 2004)
(Edited by jaynelson at 7:50 pm on Nov. 21, 2004)
