direct mail piece/cd - Laser Dentistry Forum

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November 21, 2004 at 9:36 pm #3078 Reply

jetsfan
Spectator

I would like some marketing advice from the board.
Recently a local news program came to my office and did a 5 min piece on laser dentidtry. I treated two patients(class5 ,frenectomy) Patients were perfect ,extolling virtue of laser dentistry.
What do you think of including a copy of this cd in a direct mail piece? Is it too much hype, or would you consider it a service, in that I am informing people of laser dentistry. Of course the cost may be prohibitive.CD duplication could cost &#361.00 per cd online. Add that to the extra cost of postage , larger envelope plus the direct mail piece itself, and I may be looking at 1.50 -2.00 per . Anyone have any thoughts on this idea?

Robert.

p.s. how ’bout dem Jets!

November 22, 2004 at 12:36 am #8577 Reply

jaynelson
Spectator

How about if you offered a “free CD on laser dentistry” on your direct mail piece? You can give them the option of calling (perhaps with a 24 hour dedicated voice mail line) or e-mailing for it “with no obligation”. Then you would have a targeted audience with addresses for future marketing.

Jay Nelson
Lutz, FL

(Edited by jaynelson at 7:37 pm on Nov. 21, 2004)

(Edited by jaynelson at 7:50 pm on Nov. 21, 2004)

November 22, 2004 at 3:08 pm #8579 Reply

Robert Gregg DDS
Spectator

I upload it to my website and have them look it up as part of my ad piece.

Bob

December 25, 2004 at 3:27 pm #8578 Reply

Albodmd
Spectator

I posted my tv interview with the news on my website. You can check it out at TampaLaserDentist.com
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