Marketing Lasers - Laser Dentistry Forum

This topic is empty.

Viewing 10 posts - 1 through 10 (of 10 total)

Author

Posts
August 27, 2004 at 9:56 pm #3429 Reply

drkdds
Spectator

I am currently revamping my practice logo. Does anyone have a problem with me using the phrase “Family Laser Dentistry” in my logo? Not as the name in my logo, just a phrase. I have posed this question to the MDA and am currently waiting for a response. I currently use two lasers in my practice, the DELight and the DiagnoDent.

August 30, 2004 at 4:10 am #11261 Reply

Swpmn
Spectator

Always a tough call. In the strictest sense, probably the only acceptable phrase is “General Dentistry”. We’ve used “Laser, Esthetic and Restorative Dentistry” for three years without a complaint. My sign out front reads “DENTIST”. A friend up the street has a new sign which I think reads “Laser, Cosmetic and Family Dentistry”.

The things I think we could potentially get in trouble with are terms like “painless”, “no shots”, “no drills”, etc. In fact, my Florida West Coast District Dental Association sent out an advertising “guideline” in one of their newsletters which basically said “Don’t advertise laser procedures as being painless and don’t advertise them as being superior to conventional treatment”.

With the “Family” thing you have to consider the fact that not everyone has a family. They might be single, estranged from the family or the family might all be passed away. These folks still might benefit from laser dentistry;)

Al

August 30, 2004 at 4:18 am #11258 Reply

kellyjblodgettdmd
Spectator

Doug – I have a thought on this. One thought is that every dentist under the sun practically has the “Family and Cosmetic (or Esthetic) Dentistry” under their name. This seems a little rhetorical to me. Who else do we see but families?! I don’t know any dentists specializing in “Singles Only” dentistry. Also, does saying “Family” dentistry convey any real value to a patient? Just asking since you are thinking of re-working your logo/pracitce image.

I agree with your cautiousness about adding “laser” to your practice description, not because it doesn’t indicate the style of dentistry you are practicing, but because your neighboring dentists will probably put up some sort of stink about it.

I’m going to see if I can find a copy of my logo to post. I changed my corny “Family and Cosmetic Dentistry” to “Laser and Microdentistry” since I felt it more accurately depicted the style of dentistry I practice.

Hope some of this helps.

Kelly

August 30, 2004 at 4:20 am #11257 Reply

kellyjblodgettdmd
Spectator

August 31, 2004 at 12:26 am #11260 Reply

Benchwmer
Spectator

I’ve used this Logo for four years.
No complaints fron anywhere yet.

Jeff

August 31, 2004 at 1:17 am #11253 Reply

Anonymous
Guest

No problems here either.

If you’re looking for a designer, I found these guys online. 2.5 years ago it was &#36400 for logo and letterhead with unlimited revisions.

Logowaves

August 31, 2004 at 1:34 am #11254 Reply

drkdds
Spectator

….still laughing about Family Dentistry jokes…:)

Thanks for your input. I’ll keep you informed about the MDA’s opinion. BTW, nice logos, thanks for sharing. I’ll post mine when I make the final decision.

The ad’s is use in the local newspaper have a disclaimer about “not all procedures can be done without anesthesia, not all procedures can be done with laser, laser dentistry is not superior to other forms of dental care, etc.”

September 2, 2004 at 4:15 am #11259 Reply

whitertth
Spectator

I do alot of marketing lectures, especially marketing lectures relating to l asers….I think u should defintely use Laser in your name and drop family dentistry for reasons alrready mentioned by Kelly..Laser and microdentistry is great if u use a scope Laser and Microsope enhanced Dentistry is another…These names shouldnt be a problem with the MDA

September 3, 2004 at 3:12 am #11255 Reply

drkdds
Spectator

Kelly,
Your website rocks!! I have the Caesy software in-office. I love how it is available on the website. Nice touch!

November 25, 2004 at 12:57 am #11256 Reply

drkdds
Spectator

Well, I finally got the logo done. I promised I’d post it. Feedback please. I decided not to use “Family Laser Dentistry” – didn’t want to single anyone out! .
Author

Posts

Viewing 10 posts - 1 through 10 (of 10 total)